Russell Athletics – Outdoors

Web Development

Client
Richards Group Click Here

Richards Group contacted ZZYZX to see if we could create a website for one of their clients within a very limited time frame, and we agreed to take on the project after reviewing the assets and scope of the project. From these assets, we created the website for Russell Outdoor.

Several key features had to be incorporated into the development of the site, including lots of Easter eggs and animated items, realistic-looking page-turning, a custom interactive map of North America that indicates states with retail outlets which is up-datable via a simple XML file, and finally a Dynamic HTML that allows the site to be indexed and search by the major search engines. We created the initial build of the site in less than two weeks.

We then used this initial build as a basis to create the final website based on client feedback. The quality and assurance testing and final build of the website took less than 10 days. Even with the rapid development schedule, the website included all of the original functionality and extras added during the final build. The resulting site seamlessly integrated into the client’s back-end and satisfies the client’s request for flexibility, stability, and update-ability.